Filed under: Celebrity GossipNever mind giant billboards or expensive TV ads, when it comes to maximum exposure there can't be many places as effective as Rihanna's toned bod to get your message out to the masses.
The singer was snapped wearing this rather fetching swimsuit emblazoned with an image of the late reggae singer Bob Marley, which timed rather nicely with her involvement - along with a whole host of other big names - with Save the Children's campaign to raise much needed cash to help the 10 million people affected by the famine in East Africa.
All proceeds from the release of High Tide or Low Tide by Bob Marley and the Wailers will go to Save the Children and the East Africa Famine.
Other stars supporting the campaign include Eminem, Lady Gaga, Justin Bieber, Beyonce, David Beckham, Kanye West, Britney Spears, Madonna, Tinie Tempah, Coldplay, Shakira, Bruno Mars and Jennifer Lopez.
We've already downloaded our copy of the song from www.imgonnabeyourfriend.org and if Ri-Ri's swimsuit isn't enough to persuade you to do the same then maybe the video below will be...
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