'Gaga's Workshop' will appear in the Madison Ave. store in mid-November.
By Jocelyn Vena
Artwork for "Gaga's Workshop"
Photo: Barneys
Lady Gaga's latest creative endeavor, a partnership with Barneys New York, can't be surprising to anyone who knows about her love for fashion, but its focus might be a bit out of left field. Gaga and the department store are teaming up for a holiday campaign called "Gaga's Workshop."
With the creative assistance of Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus, and Mugler creative director and Lady Gaga fashion director Nicola Formichetti, Barneys will re-imagine Santa's workshop through the lens of Lady Gaga. Beginning in mid-November, he Madison Avenue flagship location's Men's Store and legendary window display will be transformed by the project.
"Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon," Mark Lee, Barneys New York CEO, said in a statement about the collaboration. "Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent."
Not enough Gaga for you? Formichetti will also be working with Barneys to create some gifts that can be purchased there, and 25 percent of their sales will go to a charity of Gaga's choice.
The cartoon artwork associated with the holiday event features the singer lying down in a gold-studded red bodysuit, surrounded by her floating turquoise hair.
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