Friday, 29 July 2011

Want to get into David Beckham's trousers?

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Well now you can, because everybody's favourite high-pitched soccer hunk is following his wife Victoria into the rag trade.

Becks has announced the launch of a new range of clothes for men - being marketed as part of a long-term partnership with H&M.
The deal will apparently see his "bodywear line" (the word "clothes" is so 2010 don't you know?) sold in approximately 1,500 of the Swedish giant's stores in 50 countries from February 2 next year.

He said: "Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced.

"The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward."

And who's the architect of this deal? Step forward none other than pop mogul Simon Fuller, who was the business brains behind Posh's successful fashion venture too.

He said (or perhaps a marketing stooge wrote): "This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon.

"H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."

We couldn't agree more.

What do you think? Would you buy Becks' clobber for yourself or your man? Comment below...

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Say what you like about Becks, he's always humble and gracious about his fame - unlike some of these stars...




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